Managing the relationship with your customers is much more than just keeping a database of your contacts.
Microsoft is a well respected and successful sales and marketing organisation. One that knows how to manage clients and its sales activity. This carries through into Microsoft Dynamics 365 Business Central. The system includes - as standard - a full CRM module that allows you to get true insight into your sales and marketing activities. It helps your staff to improve the work that they do and makes them more productive.
You can create full sales processes with activity and opportunity management. You can improve your marketing efficiency and accountability with integrated sales and marketing statistics. You can even integrate with Microsoft Outlook - let your team see customer records and activity whilst they are in Outlook and generate sales orders direct from within Outlook.